Lead as health care rebels. Stand up for what you believe health care should be.
Value each person’s knowledge, experience and skills.
Create an environment that celebrates and encourages “being human”.
Be human-centered in addition to patient-centered.
Promote co-design with patients and health care stakeholders.
Connect stakeholders with aligned interests to facilitate meaningful collaboration and connection.
Treat all people with the dignity they deserve.
Provide a stage from which the hardest, most important stories may be told.
Be beautiful and tasteful by design.
Create magical experiences that surprise and delight your audience.